I am taking the Instagram for Potters class. Doing some demographic research…here is what I found:

The people I want to sell to are:

*Earthy and environmentally conscious

*educated
*professionals of some kind

*herbal tea and coffee drinkers

*interested in healthy food

*somewhat minimalist in purchases

*spiritual but not necessarily Christian- usually more eclectic or even Buddha based

*nature lovers

They are me.

So here is the other part, they are the demographic that buy a deck of mandala coloring cards that I have created for self care- Back story is that my profession (the one that pays the bills) is being a mental health therapist. I developed a deck of cards with mandalas to color and a self care tip on the backside of each card.

So is the logical next step to market my pottery to the same group? Do I study what tags and accounts my card buyers are following? Do I meld the two things into one account or keep them separate?

Pottery Instagram is @3littlebirdspottery and card Instagram is @healingforthehelper

With every discovery, there is another question…

Thanks for any insight you can offer…

Pat