Why Instagram needs you – Instagram for Potters

A lot of people say “Why do I need Instagram?”, “I haven’t got time for it”, “It’s too complicated and new”, “I don’t need Instagram – it’s just for the younger generation” …

Well, the truth is that you don’t need Instagram – Instagram needs you. Instagram needs you to make beautiful and inspiring photographs, it needs you to make engaging videos, and to start conversations. It wants to see your best content, so that it can keep its users happy, and keep everyone using Instagram. When they have more active users, they can sell more adverts, which means more money for them.

Instagram makes money from your content….

But, if you give it what it needs, it will promote your work for you – it will show your work to people who might be interested, and it will reward you with a fan base, and ultimately a platform for you to spring off and start or expand your pottery business.

You have a voice, and people want to hear it.
You have great visual ceramic work, and people want to see it.

Think about it: No one else has the same ideas as you, no one else has the same potential as you. No one else has the opportunity to show the world what is going on in your studio. You have the chance to inspire millions of people, to help spread your knowledge with the ceramics community, and to brighten up people’s days.

More than 80% of top global brands use Instagram. A recent study by Forrester found that Instagram is delivering them 58 times more engagement than Facebook and 120 times that of Twitter.

So, what does this mean exactly? On average:

If you upload a photo to Facebook and it gets one like – on Instagram it could get 58 likes.
If you uploaded a photo to Twitter and it got one like, on Instagram it could get 120 likes.
This means up to 120 times more results for the same amount of work!

The big brands of the world know this, and they are using it to their full advantage. But you know what? It’s not just something big brands can do. You and I, and your neighbour can also do it… You just need a bit of know how. Once you know how to take good photos and videos of your work, and know the tricks that the world’s top brands are using, then you can also have a steady stream of customers just waiting to buy work from you.

It takes a lot of work to get to the top of Instagram, but once you get there, your posts can be seen by hundreds of thousands of people, get thousands of likes, potentially resulting in hundreds of new customers. The point is: You and your ceramics deserve to be seen, people are already on Instagram searching for your work, waiting for you to show it to them.

So, to get started, I want you to download this worksheet, by clicking on the link below, and I want you to use it to write down your motivations. What you hope to achieve from this course. What you want to achieve by having an Instagram account. At the end of the course, we will be going back to this to see how you have gotten on and progressed.