Aesthetics, Process and Efficiency. A deep dive into aesthetics is pivotal so that an artist’s intuition can guide them to the perfect look. Processes must be relentlessly refined so that every task always leads to the best results. Ruthless efficiency must be incorporated because we must always be growing faster, leaner and able to do more with less. Andy’s father, who is also a potter, started teaching these ideas to him as a toddler. They began to crystallize while receiving a formal education in the Ceramic Arts at the Rochester Institute of Technology. Working as a full time potter cauterized these ideas into Andy’s DNA.