Create your Personal Brand
in this Intensive 10-Day Online Workshop

You might be brand new and thinking about starting a pottery business... and if so, then this is the perfect starter workshop for you.

But, if you're like most of us here...

You fell in love with pottery between 10-20 years ago...

You grew organically as you improved...

You started giving your ceramics to friends and family...

Eventually all your shelves were full and you decided you had to try selling them, just to make more room for your latest and greatest work!

You eventually decided to start selling... and started to attend art fairs and markets.

Maybe you even got your work in a couple of shops or galleries. Fab! 🙂

But now...

Now you're bored of making the same stuff just to sell at the markets.

You're finding it harder to make sales at art fairs.

Everyone seems to be making the same stuff.

Shops and galleries are pitting up their commissions too.

You're fed up of trying to sell to everyone.

You realize you've only go so much time and energy in the day, and you don't want to waste it.

You want to spend all your time in the studio, creating ceramics, and finding your own creative voice... not trying to sell your work to strangers.

You want to build up a following of fans, your dream customers, who are eager to buy your work the moment you put it on display...

But you don't know how to start.

Sound like you?

If so, then this workshop is just what you need - and it's probably going to be the best $250 you ever spent.

We're going to reset your business, and build it up again from the ground up.

You're about to take a step back, and set it up like the real business it should be.

Because you know what big businesses do when they start?

Before a new business even starts to think about actually creating a product, or investing in their equipment etc they sit down and think about...

• Target audiences,
• Customer personas,
• Vision statements,
• Mission statements,
• Market research,
• Core values,
• Color schemes,
• Fonts,
• Logos...

They think about Branding.

Why do they do this?

So they can sell to the right people.

And in doing so, they can spend less time, less effort and less money on trying to sell to the wrong people.

Makes sense right?

Think about it...

When you go to an art fair and you have 1,000 people walk past your stall... chances are that you will only sell 30 pieces that day.

Just 3%

And that's if you're lucky - you have good weather, and folks have just got paid.

It's that 3% that you want to target, not the other 97%.

The other 97% is wasted time and effort.

And we all know we only have a certain amount of energy these days...

So why waste time trying to sell to the wrong people?

By having a Personal Brand you will be able to..

• Make instant connections to people worldwide
• Attract the right people and turn them into your fans
• Motivate your customers to purchase more from you
• Allow you to charge more for your ceramics.
• Set yourself apart from the competition

It's fine... it's fine... you've started the other way round.

You've created your products, and now you're trying to sell them to anybody - everybody!

It's alright - us potters always tend to do things backwards. And we never think about turning a profit until the very end, when we absolutely have to. And even then we don't know how to sell, and we don't like to sell, and we think that making a profit is taking away from the art.

Did you know...

One of the main reasons why people have a hard time selling their work is because they don't have a personal brand.

They're trying to sell to the wrong people, by using the wrong messages, and the wrong branding.

Simply put - you'll get more sales, and have an easier time selling to your dream customers if you first set up your personal brand. In fact, if you get your personal branding right, you won't even have to actively sell, your customers will be waiting.

You have a dream of what your pottery business should look like.

Maybe you still have a clear vision in your mind. A clear cut image of what you want to have in 5 or 10 years time. Or maybe your vision got lost somewhere along the way. Life does have a way of getting in the way after all 🙂

Well, this workshop will help you find your vision, and help get you there.

It's called The Personal Branding Workshop, but it's much more than that.

We're going to dig deep into your inner-self, and drag out what it is that makes you love creating ceramics...

And then we're going to bring it out into the sunshine, show it off to your potential customers... and make a personal brand out of it.

A personal brand that will mean that you attract your dream customers without having to be salesy.

In fact, they will search for you and find you and follow you and buy from you.

Your personal brand will resonate with your target audience and connect deeply with their own inner desires.

They will gravitate towards you.

This workshop is how you turn your pottery business around, point it in the right direction, and really focus on achieving your vision:

Your successful pottery business.

And we do want you to be successful.

That's why we made this workshop in the first place!

And you know what?

"The most common thing in the world, is talented people who are unsuccessful."

You can make the most amazing work...

but if nobody sees it...

you're not going to be able to sell it.

Time and time again, we see amazing potters who are struggling to make it full time. And most of the time, this is because they don't have a brand that appeals to the right audience. They have the work, but don't have the surrounding setup to actually promote it and connect with their dream customers.

Don't let this be you.

Let us help you achieve your vision.